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Are you messaging effectively?

By Pete Turck—12-Aug-09 19:38

When I was in elementary school (a long, long time ago) our teacher wanted to give us a lesson in communication. So she whispered a short and simple phrase ... Read More »

What’s your Brand?

By Pete Turck—12-Aug-09 19:31

According to Jennifer Aaker there are 5 core dimensions that brands fall under. Below are the dimensions, their core traits, and sample companies: ... Read More »

 

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