Soapbox Marketing

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Company Overview


Soapbox MarketingSoapbox Marketing provides results-driven strategic marketing consultation and marketing services to businesses, associations and non-profits. Working from the fundamental truth that marketing a business should never be an afterthought, Soapbox partners with CEOs, marketing teams, sales management and creative agencies to leverage proven marketing tactics that dovetail with corporate objectives. We then implement targeted marketing programs and measure the results, tweaking and refining as we move forward.

Soapbox draws on over twenty years of broad-based, real world marketing experience. We help our clients attract and retain customers by clearly articulating the value of their products and services through the right media and channels.

Talk to us about how Soapbox can work alongside your team or function as your company's marketing arm to conceive, plan and implement practical marketing programs that fit your business and your budget.

Whether you need short-term project help or long-term marketing support, Soapbox Marketing provides your marketing muscle without adding to your headcount.


  • Awareness building
  • Advertising and promotions
  • Branding and identity
  • Collateral and sales support materials
  • Content that's SEO-fortified for web, print, press
  • Corporate and product messaging & positioning
  • Corporate and product launches
  • Creative strategies
  • Integrated marketing campaigns
  • Lead generation and relationship marketing programs
  • List acquisition
  • Marketing plan development and implementation
  • Newsletters and other communications
  • Social media campaigns and consultation
  • Stakeholder interviews (employees, clients, lost prospects)
  • Web site strategy and project management



Jennifer Saunders is a twenty-year marketing veteran who consistently delivers solid bottom-line results for start-ups, fast-growing businesses and entrepreneurs.

A transplanted New Yorker, Jennifer began her career at two Manhattan advertising agencies. She segued over to direct response advertising and then to direct marketing where she led the marketing charge at several technology startups including Best Software, now part of Sage.

"The most important lesson I've learned about marketing I learned from working with Neil Rackham, author of SPIN Selling. Marketing isn't about what you're selling; it's about the customer -- what they value and how your product or service affects them. Forget that and they'll forget you!"

Jennifer has worked in the Dulles Technology Corridor since 1995, and serves on the leadership team for BNI Herndon Business Exchange.  Jennifer resides in Northern Virginia with her husband, two sons, a dog, a cat and a gecko.


Industries Involvement:

Associations, Foundations, Non-Profits
Business process outsourcing (BPO)
Consumer information web sites and Wikis
Consumer Services
Creative, communications and direct marketing services
Ecommerce and catalogs
Educational products
Enterprise software
Healthcare and Wellness
Professional services
Real estate & investing
Sales and other professional training
Technology Services